A lengthy Link Herd today as we catch up with the the ins-and-outs of “We’re all publishers now”. We see some of the usual suspects here including the reoccurring bad-boy; publishers are struggling in the face of dropping ad revenue and the rise of alternative platforms. This week we can wonder whether Facebook has a solution is about to put the boot in.
- The Facebook Reckoning
Should publishers write for Facebook in an ad-revenue sharing deal? Is that evolution or throwing in the towel? Ben Thompson provides some interesting thoughts.
- BuzzFeed CEO Jonah Peretti Q&A About Publishing on Other Sites (Video)
So people say, “Oh, Twitter doesn’t send that much traffic” — but we have this intuitive feeling that it’s more influential, and has a bigger effect [than people think]. Lots of people in the media see it. … The way that other blogs and publishers found our dress story was from the tweet, and they clicked through, and they re-shared, and posted it on their site, and that continued the cascade as well.
- The dress is white and gold. Or, why BuzzFeed won
We’re all publishers now but this piece from Brian Morrissey argues that all publishers are Buzzfeed. This is both essential for publishers needing page impressions but also the road to trouble as Buzzfeed will do it better.
- Condé Nast Closes Blog Network NowManifest
- YouTube makes a move against brand-sponsored videos
Vloggers will find it much harder to get paid to show a brand’s logo as an overlay. Google’s banned the practise unless the overlap was bought via them as a standard media deal.
- Bloggers who used the platform include Susie BubbleAnna Dello RussoDerek BlasbergBryanBoy and Fashion Toast. They’ve been asked to focus on their own blogs and arrange their own ad deals.
Livefyre which is both a comment platform and a large publisher content marketing tool has raised shy of $50m in another round of funding. Adobe and Salesforces are onboard as backers. Livefyre’s content tools are beyond this blogger’s budget but I’d very much like to see more community injected into their comment platform.
- Why an SEO should think more like a publisher
Linkbait man Lyndon Antcliff takes his history of SEO and joins the cause. He recommends “SEOs should think more like a publisher”.