This is well worth your time; 51 slides that you can whisk through in a few minutes.
The adblockalypse – no answers yet, but all newspapers will be impacted.
My thoughts – this has already changed the internet, the value exchange of “I read this for free as you included an ad” is no longer understood or accepted.
Planet of the apps – a new channel that’ll get audiences more engaged.
My thoughts – apps are a challenge to smaller publishers, like bloggers, who don’t have the sources to custom build their own one. Off the shelf solutions aren’t yet good enough/worth it for them.
Continuous partial attention – those times where you have someone’s full attention are rare and precious.
My thoughts – one of the attributes of the connected era is that marcoms has become a “many to one” relationship; flipped from the original “one to many”.
Curation vs Creation – original quality content is needed for engagement.
My thoughts – very true. Curation has its place, but that’s limited and still needs to be supported by creation.
New business models for news – destination vs distribution; open vs walled gardens.
My thoughts – newspapers should look at the 0/1/100 model that works for many game publishers.
Minillennials – mobile, will create a band relationship if they want.
My thoughts – not fond of brands at all.
Podcasting – a return for podcasting; popular again.
My thoughts – has the power to connect in the same way as radio does; feels more personal.
The pwoer of visual language – emotions and visual associations with brands.
My thoughts – The west catching up with established eastern language constructs.
VR – the next tech revolution?.
My thoughts – VR / AR the terms are blurring already but the potential is huge.